How to Find Low Competition Keywords In Competitive Market

The internet is a competitive place where beginners can’t find the target keywords with low-competition themselves. There are so many sites competing for attention that it’s hard to know which niche you should focus on and which keywords will be most profitable.

Luckily there is low-hanging fruit in SEO strategy; just like when you’re picking fruit from a tree, it’s best to start with what’s easiest to reach first. Low competition, high traffic search queries are your best bet for finding success online because these searches usually have less competition you can easily rank for. For instance, “higher stakes” is low competition, not difficult queries such as “buy shoes.”

Then we should pick “higher stakes”. If we drill down this keyword we also get its long tail variation keywords.

If you want your site to succeed in organic search rankings, then you must find this sweet spot where there is both some level of traffic AND low competition so that your website can grow sustainably.

The sweet spot may be described as being “not popular enough” too busy for competitors, but still common enough for your site’s web traffic needs. This means that searchers will find more success on individual websites than most.

A good SEO tool helps you to make this task easy to find for long-tail keywords and specific questions that people search for online in order to help you rank for them. With this, you can use the metric of keyword difficulty, competitive density, and volume.

In this guide, we will be going to use the SEMrush tool to find the sweet spot keywords. If you’re not familiar with SEMrush, it’s a complete SEO tool for performing any types of SEO tasks in order to increase your website ranking on search engines, gain more traffic, and even look into your competitor’s traffic sources and a lot more.

If you don’t have a SEMrush account, it’s better to start a free trial. We will use this tool in our entire process to find low-competition keywords and have decent search volume to drive traffic to our website.

In just three easy steps, you can use Semrush as a low competition keyword tool – no matter if this is your first time using it!. I’ll guide you through everything step by step from scratch so, beginners can also take benefit.

Find Low Competition Keywords in Just 3 Steps:

Here’s what you need to do:

Step 1: Build Initial Keyword List

Start your work with Semrush organic position research of your competitor’s website this will give you the idea to get some keywords related to your niche to start your keyword research process.

In Semrush organic position help you to find which keywords your competitors ranking for in Google’s top 100 positions.

Here’s step to start with:

  • Open Semrush Organic Research [create free Semrush if you don’t have]
  • Enter your competitors’ domain name in the text area
  • Click on the search button

You might be curious as to which keywords your competitor is ranking for in Google’s top 100 organic search results.

With the Semrush organic research, You get a list of keywords your competitor’s website is ranking for in Google’s top 100 organic search results.

We’ll use the Marketing niche domain name as an example so, I can show you how to find low-hanging fruits?. So a competitor would be

But you should pick your own competitor’s domain name to find ranking keywords with Low-difficulty.

How to Find Low-Competition Keywords: Build initial keyword list

Within second Semrush, pull out top 100 position ranking keywords of your competitor’s domain ranking on Google search results.

That helps you get the idea seed keyword according to your niche to drill down this keyword to get more and more different search intent ideas.

Now, we should carefully look into all keywords that our competitors’ ranking under top 100 positions on Google search results. So, we can prioritize which keyword we should work on.

Keywords’ Difficulty(%)is a metric that can be used to help find low competition keywords. You should take these numbers into consideration when picking out what keywords you want to target in order to have an easier time getting found on search engines.

Keyword difficulty score: This score give us an estimation on how it is difficult to rank for a certain keyword on Google’s top 10 positions.

You can also filter to find out the specific terms your competitors’ already ranking that matches your niche. For example “Web hosting”

organic position find by keywords

There’s also a filter available that helps users to save time without getting frustrated during this process. With Semrush you can also find out keywords by difficulty percentage (KD%), Volume(searches per month), and the number of words per phrase(For instance keyword containing 2 or 3 words).

One way to find more low-hanging fruits is to repeat the process for multiple competitors. This will help you to collect tons of low-competition keywords and send them into the keyword manager, where you can save a master list of up to 1000 keywords.

applying advanced filter

The above screenshot shows gather a list of keywords filtering by KD % and send them in Keyword manager to build lists of Low difficulty keywords.

The next step is build more keywords even by using Keyword Gap

Keyword Gap tool helps us to find the keyword opportunity by analyzing competitors’ domains. You can pick 2 or more domains related to your niche and run through this process you’ll easily get tons of keyword ideas that you should work on.

Here’s is how to do Keyword Gap:

  • Go to the keyword gap tool to compare keywords between domains in order to find more long-tail queries.
  • Enter your domain name(e.g. and your competitor’s up to four into the input area and hit compare button.
keyword gap: enter your and your competitors domain here

For example, we have taken this domain as our competitors:,, and

keyword gap: domain name of competitors
How to Find Low-Competition Keywords: total number of keywords in this report

In less than hours, we will able to build a huge list of keywords. That we are going to create content on this month.

Pro tip: If you don’t know who is your competitors in your industry, use the Competitors report tab in Organic research.

When you enter domain in first section it will give auto suggestions who is your competitors.

Now export the keywords you like from this report to the Keyword Manager to keep a master list going and make sure that you can find the best opportunities for your site. Use filters such as “missing,” “weak,” and “untapped” so that you have a resourceful list of ideas at all times.

The next step help you find more keywords by drill down.

Step 2. Expand Your Keyword List

We will use Keyword Magic Tool to expand our Low competition high traffic keyword list with more related phrases.

Keyword Magic Tool helps us to measure different metrics, such as search volume and keyword difficulty(KD%). The tool also provides more information about the competition for each keyword and how competitive it is to rank for certain keywords.

To find phrase match keywords from keywords list

Here’s step you should follow: 

  • Go to the Keyword Magic Tool 
  • Enter a term from your initial list of search terms, and click Search 

You’ll get a list of expanded keyword terms related to your initial keyword phrase.

keyword magic tool: expand keywords

The next, step is to use the “Related filter” to find other keywords that are semantically related to your searched term. This will list different phrases and words that are similar but not identical in meaning. These should be added to your plan as well so you don’t miss any important keywords.

semrush keyword magic tool: expanded keywords list

It’s always helpful to add FAQs to your content to make it more meaningful to your reader. The Questions filter will show you popular questions related to those phrases. “who, what, where, when, why or how” to find more engaging content topics.


Keyword Difficulty (KD%) is an important factor when picking low competitive keywords. If you are seeing high KD scores for your chosen keywords, then it’s important to remember to add lower difficulty filtering so that you can get a list of low competition keywords that help you to achieve a better rank quicker.

Be sure too send your keyword list in keyword manger that you want to target.

Step 3. Find out High-Volume Keywords With Less Competition

The average monthly searches estimate how much traffic possibly you’ll receive if your website ranking on the first page of Google.

I experienced that the better ranking your website has you’ll receive more traffic than your competitors. You must have the aim to rank your website under Top 5th position on Google. You’ll see you’re getting much more traffic than usual.

If you’re not into SEO, no problem! You just need to find the right balance between search volume and competition for a keyword. If you want your site to rank in the top ten results on Google, then go with keywords that have low competition but high search volumes.

On the other hand, if your goal is to get traffic from more niche audiences or for specific products/services (i.e. something unique), then go with those keywords that have Lower competition and have decent search volumes – it may take some time before you start seeing any results, but they’ll come eventually!

To help you to find the this keywords SEMrush have two measurable metrics:

  • Keyword Search Volume: This data show how many searches are performing per month by peoples across the world. if want to target a specific country then select the country name from the locations option.
  • Keyword Difficulty: Keyword difficulty measures how it is difficult to rank for your selected keywords on the first ten results on Google.

Please note: One of the most important things to take into account when selecting keywords is the KD%. When choosing a target keyword, carefully look at their Keyword Difficulty percentage and avoid ones with high competition. This will make it more difficult to rank on even the first ten search results page on Google.

It’s recommended always select the low KD% to get found on the first page on Google quickly even without having many backlinks.

Here’s my recommended KD percentage: Choose a keyword that’s KD% varies between ( 0-30%) if your website has 0-20 DA

Choose KD% between 30-50 if your website have DA above 40


Estimating Keyword Difficulty

The keyword difficulty scale from (1-100%) shows you an estimate of how difficult it would be to seize your competitors’ positions in the Google top 100 with certain keywords. The lower the number, the easier it is to get a high ranking on Google for that keyword.

So, it is recommended always select low competition keywords don’t fight with high-competition there is no chance your website will be found on Google’s first page.

Semrush have great filter feature that enables us to find out keywords by KD%.


The higher the Keyword Difficulty percentage, the more effort you’ll need to seize your competitors for your selected keywords:

  • If KD% Above 80: The most difficult keyword. You’ll need to put lots of effort into link building and SEO as well as time-consuming to enter in Google Top 20 position. If you have a new website targeting these types of keywords is a reasonable idea and you’ll waste lots of time, this can be a super hard strategy for ranking higher in the SERPs.
  • Between 60-79%: Keywords with average difficulty. The process of seizing competitors’ positions in the Google top 20 is not easy, if you’ll select the keywords with average KD% you can outrank your competitors with quality content and relevant backlinks, you might be able to achieve this.
  • Between 40-59%: Keywords that are possible to rank for when you’re starting out. 
  • Below 40%: These levels of Keywords are very easiest to rank for, likely with low search volume or highly specific search terms.

It’s not easy to find a good list of keywords that have low competition but high volume. If you are lucky enough and put in the time and patience for research, you will be rewarded with a high search engine ranking.

Measure Difficulty With Keyword Overview Tool

One way to quickly lay out the competition(KD%) for keywords is through the Semrush Keyword Overview.

You can enter up to 100 keywords using the bulk feature. And analyze the valuable metrics: Search volume, Keyword difficulty percentage,


You may have a list of keyword targets or keywords your site already ranks for, exported from Google Search Console. Drop them in here and keyword overview tool rate the difficulty of each keyword.

From Semrush Keyword Overview homepage, you can enter upto 100 different keywords at once and it give you the KD% scores for each keyword.

It also gives you other useful metrics like volume and CPC to help with your marketing efforts.

Bonus tip: Select keywords someone already ranking for the featured snippet. Chances are high you’ll be also rank for.

Over to you

What’s the best way to make your business stand out among competitors? It sounds like a hard question, but it’s really quite simple: do keyword research! To do it well, you just need to be careful when choosing your targets.

Keyword research is an essential skill for any business that wants its products and services to reach potential customers in a timely manner. With easy access to search engines optimization tools such as Google Keyword Planner or SEMrush, anyone can do some preliminary research on what people are searching for online. This information will help show which keywords are popular with internet users and have the most traffic potential. The downside of these tools is that they’re only showing you the most popular searches right now

Don’t forget to start your Semrush free trial.

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